What to do when the sale vanishes?
What to do when the sale vanishes?
Most marketers feel excited when they are very close to a sale. They heart beats faster and eyes start visualizing great dreams for future. This is a great moment for a marketer. Now, sometimes this moment can turn in to a tragedy. There are times when you are close to a deal, had great meetings with your client and the client is satisfied with the performance of your product.
But at the end of the day, just when you are about to make your client sign on an agreement, you get an email or a phone call saying “I will get back to you soon.” You still feel hopeful but later when you call your prospective client is either busy or postpones the meeting until tomorrow; a ‘tomorrow’ that will never come.
This is where you feel your sale has vanished. You feel depressed and start to panic. Everything around seem to be negative. However, crying over spilt milk is of no use. You should work towards improving your sales skills and find out ways to convert the lead in to a deal. The situation is painful but you have to tackle with it.
Here are some tips that will help you.
- Don’t assume the sale:
This is where most people make mistake. They assume that a meeting and positive response of a consumer is a sale. Here we are not asking you to be pessimist but when you assume the sale, you stop making efforts. Most potential clients are used to the traditional buyer-seller relationship. Hence, they may decide not to disclose what is on their mind. Never assume a sale until you are sure of what your prospective client is up to.
- Let your client tell you the truth:
You should make it extremely easy for your potential clients to tell you the truth. Try to ask your client if they have some questions on their mind. Once they say ‘no’, you should ask if there is something you can do on your end to make the situation comfortable. The client will definitely have an issue. This is where you can work on your marketing skills and win your client.
- Ask for a feedback:
This will make your client trust you and provide you true comments on what he felt about the deal.
- Assure your potential client that you can handle a ‘no’:
Don’t make your client emotional. Try to assure him that you can easily handle a ‘No’.