Hi !

Welcome to my mini online marketing guide.

Let me introduce myself in nutshell. My name is Arun Tibrewal, and I am your host at this site. I am involved in online marketing since 1998 and own several sites including this. By profession, I am an online marketing, website promotion consultant. My clienteles includes companies, small business as well as individuals, who are work from home entrepreneurs.

I have not written any book as I am busy in finding prospects for my clients. I am involved in Online Marketing and creating direct marketing strategies for my Small Business clients. I will definitely write a book on marketing when I will be retired :D

I have tried my best to keep this site clean and easy to navigate. I will appreciate your suggestions towards improvement of this guide. If you are looking for Online Marketing Consultancy please contact me here.

This site has gone live on 1st January 2004 and initially I have created this site as a part of my hobby. I am always curious to learn more and update my techniques that helps me to share my thoughts and knowledge about various web promotions and marketing techniques with you.

I am definitely not going to show you how this site or my client’s websites are ranking well in different search engines. The sole reason of this reservation is to protect my client’s privacy as well as their competing keywords. Disclosing that may help their competitors. I hope you will appreciate this.

Here I am not going to tell you "how to earn million dollars without spending a dime" but share the natural and ethical ways to improve your website’s visibility using systematic and simple techniques. If you are looking hire an SEO consultant, I can help you to achieve better rankings at affordable rates.

I never discount the learning curve, as I learn every day. I am a human and I commit mistakes. However, I always believe in delivering exceptional values in time so that my clients can get more than what I committed.

Few things I don’t like to do:

• Jump on a project that I cannot do or beyond my capabilities.
• My clients suffer due to silly mistakes.
• Take on clients until they trust my abilities.
• Work cheap, I need a justified remuneration according to the quality I deliver.
• Take money from my clients if I feel I cannot help them to improve their rankings.
• Giving unrealistic commitments like, “Guaranteed No. 1 is SE’s” Or “Get your site rank well in 24 hours, 7 days or 15 days” I hate this. Search engine promotions is an ongoing process that needs lots of efforts to achieve success.

My online marketing consultancy carries out with four simple processes:

1. Analyzing the market opportunities:

This is the first task applies to all level of organizations. I need to identify the potential opportunities in short term, long run as well as core competencies. I gather significant amount of information and discuss with clients about the potential targeted market.

2. Defining the market segments:

This is the core, one cannot serve all the customers on World Wide Web. We need to identify different levels of market segments and focus on our target market. I discuss with client about potential Geographic market, demographics and psychographics. I believe in analyzing the probabilities, so that client gets desired results.

3. Development of marketing strategies and programs:

Once I complete the processes above, it is time to develop the strategies and program. This will include different type of strategies to tap the potential market, SE promotions, allocation of budget, period and many others. I discuss all with clients and finalize the complete framework with their consent.

4. Step-by-step implementation of marketing plan:

once we freeze all the modus operandi, the marketing plan will be implanted. It will be an ongoing process and client will be updated with developments and other stuffs.

That’s all! :D