I often find people asking for content rewrite tools or asking to use RSS aggregators so that they can have a content rich site without any efforts. It is also seen in some SEO forums people suggesting different sorts of tools that crawl on web and gather contents written at other people site. Don’t jump on these things as they are highly dangerous.
People should stay focused on creating a niche content site and Stay away from so called, “Underground contents” or “Sites Specially Created for Ad sense” SE’s will eliminate all the possibilities that provide an adverse effect on it’s publishers or it’s search results. They will protect the interest of them and constantly working on improving the quality and relevancy of Ad’s.
Each SE is using a different method to determine the relevancy of Keywords with the contents of the page. Lets take an example of LSI (Latent Semantic Indexing). A method to determine the relevancy of a Keyword/ Keyphrase with page contents. Some SE’s have already adopted this so that they understand the theme of the web page. It also helps them to find similar words, synonyms related to content of the page.
Do a test with one keyword here and check yourselves. I have queried Google with one search term and it’s variations i.e. Calculator, *Calculator, ~Calculator and Calculator? Click each keyword and see the results.
Just notice the highlighted words on results and you will understand how Google is improving the quality of its search results.
SE’s are getting smarter. They are upgrading themselves to combat these useless contents. Many of the people still remember that Google has acquired Applied Semantics in early 2003 who are the one innovated the technology of Semantic Text Processing.
According to Sergey Brin, Google’s co-founder and president of Technology, “Applied Semantics is a proven innovator in semantic text processing and online advertising,” and “This acquisition will enable Google to create new technologies that make online advertising more useful to users, publishers, and advertisers alike.” These are extracts of quotes from Google’s Press release in 2003. Read the details here.
This is very much natural that SE’s will protect the interest of their advertisers and Ad Publishers. They are concurrently working on improving the relevancy. All they like to deliver highly relevant and targeted advertisements or results of a particular search term by “Understanding the Key Themes of Web Page.” According to Google’s Press release this is proven that they will be using this technology to determine the relevance of Ad’s. Below is the quote from their press release.
“Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval.” Read more at Google’s Press center here.
I strongly feel that use of automated software is an unethical practice that results millions of useless contents dumped on internet. This is nothing but dumping the garbage at a nice and clean place. Now we need to rewrite an old saying “Content Is the King” to “Quality Content is the King”. Even the smaller sites who have limited but high quality contents are having an edge over the large content sites.
In view of above one should go for hiring a human writer or write his contents to maintain the uniqueness. I strongly suggest that one should help search engines to determine the theme of webpage and stay away from use of any automated software’s that create contents.
