When a person log on to internet the first thing he do is to check his mails. This is one of the most important part of direct marketing, but it should be done in legitimate way. It has been seen that most of the people avoid doing business with the people who sends them regular unsolicited mails and have other idea about the company or person who are sending those.
Many companies in India is still in dark about email marketing and there marketing executives are not competent enough to draw a foolproof email marketing plan. They fail to understand the difference between sending emails to a opt-in subscriber list and general mails sending to mass.
Creating an Opt-in subscriber base is very much important as it slowly build your customer base. Surfers looking for some information, which is relevant to his line of activity, can turn to be a opt-in subscriber of your mailing list if you provide valid and relevant information.
Nevertheless, things are almost reverse here. Peoples are exploiting the chief marketing professionals of the organization (due to there lack of knowledge) and prepare a cheap marketing plan, which downgrade the companies image to World Wide Web. Those are nothing but a simple bulk mail senders playing with the goodwill of the large and medium corporate.
It is very much essential to define a strategy and pre campaign analysis to run a legitimate and effective email marketing campaign. To get maximum CTR (Click through Rates), plan must be created focusing on proper segmentation of targeted buyers. To improve CTR a mail should be sent to a subset of a mailing list based on a specific filter. Sender must honour the privacy policies and never send a unsolicited mail to any one to create a ethicle marketing channel.
