Comming week are important for Online Ad runners. Google is making significant enhancements in its Adword’s and introtuced test run called Site Targeting. According to Patrick Keane, head of ad sales strategy at Google, “We think highly targeted (display) advertising will work,” means now the advertisers have ability to view the google content partners and choose where the targeted ads can appear.
This option will be available for advertisers who choose max CPM bidding option - The CPM ads will compete with traditional AdWords ads with a minimum CPM of $2. This is also a new system introduced. Google also introduced new adformats i.e. banner, leaderboard, inline rectangle, skyscraper, wide skyscraper.
Click here to view the details of adwords enhancements.
